Definitions of Attitudes Essay

Classical conditioning is the process of learning by association, which involves the pairing of stimuli; when one (1) stimulus regularly precedes another, the one that occurs first is a signal for the other to occur. If an individual eats spicy cuisine, which constantly gives them heartburn, they associate the spicy food with heartburn. The individual recognizes that once spicy food is ingested, heartburn will follow next. Hence the attitude towards spicy foods may not be positive. Instrumental conditioning is the process by which the individual learns the difference between rewards and punishments and actions with these consequences as the end result. If a child knows that his/her parent(s) will spank them for breaking a glass, then the attitude towards such an action will be negative, in order to deter punishment, but if he/she recognizes that doing well at school reaps rewards, then the attitude towards studying and excelling will be positive. Observational conditioning is simply developing an attitude from example learning. An attitude is observed and influences and individual’s own attitude towards the subject in question. In a parent-child relationship, children observer their parent’s attitude and often times adopt them. If a child hears their parent making negative comments about an issue, they may possibly develop a negative attitude towards the same issue. Comparing our views to those of others, to see if our social reality is or is not correct, can form attitudes. We often change our attitudes to fit in with everyone else’s so that we do not feel ‘left out’. Political views are an example of this. An individual may hold a particular view on the current political administration, however, while in a group discussion, the general consensus may not be the same as that of the individual, who may then sway his/her attitude, towards that of the groups’ in order to be a part of the discussion and use their views to second guess his/her views. Genetics play a small role in attitude formation. Studies conducted with identical twins suggest that attitudes may be influenced by genetic factors. Daniel Katz proposed a functional theory of attitudes. He thought that attitudes are determined by the functions they serve as they help the individual to achieve their goals. The four (4) functions are the instrumental, knowledge, value-expressive and ego-defensive. Katz’s theory also says that our attitudes change, once they no longer serve its functions and the individual feels frustrated. The instrumental function helps individuals to form negative and positive attitudes by adopting favorable attitudes to maximize rewards and shunning unsavory ones to minimize punishments and help us to realise specific goals. The knowledge function helps us to evaluate surroundings and seeks to give clarity about ideas, objects and persons. The value-expressive function serves to publicly express ourselves. From the way we dress to our religious convictions, this function helps to adopt attitudes consistent with our views.